Last edited by Miran
Tuesday, July 28, 2020 | History

3 edition of Advertising for modern retailers found in the catalog.

Advertising for modern retailers

Shirley F. Milton

Advertising for modern retailers

making it work in a consumer world

by Shirley F. Milton

  • 65 Want to read
  • 35 Currently reading

Published by Fairchild Publications in New York .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    Bibliography: p. 228-229.

    Statement[by] Shirley F. Milton.
    Classifications
    LC ClassificationsHF5823 .M456
    The Physical Object
    Paginationxvi, 239 p.
    Number of Pages239
    ID Numbers
    Open LibraryOL5313031M
    ISBN 100870051008
    LC Control Number72097758

    About Oracle Retail. Oracle is the modern platform for retail. Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Search the world's most comprehensive index of full-text books. My library.

      This book is an undisputed classic for a reason. For over 30 years, this book has been the virtual bible of the advertising world. Ogilvy covers everything you’ll need to begin your career in advertising, choose the right firm, craft the right content, copy write like a champion, analyze data and use your skills for the causes you care about.   6. Kroger’s digital price tags. In , US grocery chain Kroger rolled out digital price tag technology across hundreds of stores. Called ‘Kroger Edge’, the tech digitally displays pricing and nutritional information, allowing the store to instantly and remotely update it. Kroger has also announced plans to integrate the technology with shopper’s smartphones to align with shopping.

      The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost pages of text, covering a wide variety of decision models and metrics; Nearly figures, including diagrams, tables, and chartsReviews:   The property has been turned into a waterfront hub for modern manufacturing and tech-oriented companies as well as for food and retail, plus practice space .


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